![]() In a Thursday night statement, X effectively acknowledged it has more work to do to make the platform safe for brands. But those claims don’t seem to hold much water, given the ugly reality of what is transpiring on X. Instead, it has continued to place advertisements for some of the world’s most recognizable companies directly on the account of one of the most notorious white supremacist outlets on the web.Īll the while, Linda Yaccarino, the former NBCUniversal advertising boss turned X executive, has claimed publicly and privately that X has taken incredible measures to ensure advertisers don’t find their brands adjacent to hate speech on the website. The league expressed concern its ads were being displayed on accounts featuring racist material, including VDARE’s, following a report from the progressive watchdog Media Matters, which brought the issue to attention.Īnd yet, X has taken little if any discernible action to remedy the problem. ![]() X must be well aware that it is pairing advertisements with racist content, given that the NFL made noise about this very problem last week. But that it apparently also believes it is appropriate to monetize the outlet’s vicious hate speech says volumes not only about the company’s ethics, but its supposed commitment to brand safety. The fact that X permits a publication like VDARE to operate a verified account on the platform - giving it access to monetization and boosting its visibility to users - is in itself seriously concerning (Facebook and YouTube, for instance, have banned the outlet from their platforms). Fox Foundation, the University of Missouri, New York Waterway, Axios, Puck, Ad Age, Morning Brew, and the Asian Development Bank. Those companies and organizations include Amazon, Samsung, the Denver Broncos, Cox Communications, STARZ, The Wall Street Journal, The Michael J. Over the last 24 hours, a Reliable Sources review found advertisements for a cohort of major companies and organizations have appeared directly on the verified profile account of VDARE, an openly racist, white supremacist outlet that publishes some of the most vile content on the internet. The Elon-Musk owned social media platform, X, confidently claims that it harnesses industry-leading brand safety tools to ensure a positive experience for advertisers on the platform - but a quick glance at where advertisements for prominent brands actually appear tells an entirely different story.
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